Poppie Johnson smiling over her shoulder, in a checked shirt and puffer vest, on a hilltop above the sea.

Ghostwriter for smart people with great ideas.

Professional ghostwriter: memoirs, business books and company histories, written in your voice.

Book a free consultSee the books

  • PhD in creative writing, University of Sydney
  • Ghostwriting since 2016
  • Five books written
  • Writing NBR’s 60th anniversary history

Published in.

  • North & South
  • The Spinoff
  • Stuff
  • Newsroom
  • Landfall
  • University of Otago
  • University of Sydney
  • University of Edinburgh

Selected writing

Member of.

  • New Zealand Society of Authors Te Puni Kaituhi O Aotearoa
  • Australian Society of Authors

Now writing: Sixty Years of Business.

Sixty Years of Business, the story of the National Business Review, will be published on 26 August 2030 for NBR’s 60th anniversary.

Watch the NBR interview

Mike McRoberts talks to Poppie Johnson about the NBR history (1 minute 39).

What makes your story authentic?

You’ve built something worth writing down, whether that’s a business, decades of hard-won expertise or a life with a few adventures in it. I help you find the through line of your story and tell it well.

I’m a PhD-qualified ghostwriter (in creative writing, not physics), and the book I write sounds like you. That takes a lot of listening: twenty or more interviews, thirty to ninety hours of talking, and three rounds of review so you can change anything that doesn’t ring true.

Learn about how I work

Poppie Johnson smiling, sitting on a life raft at the beach.

What I do.

I write books. Mostly other people’s.

  • Memoirs: Your life and career, written in your voice.

  • Business books: What you know and how you work, turned into a book with your name on it.

  • Company histories: Your company’s story, researched from interviews and archives and written to be read.

I work globally with athletes, executives, founders, and consultants who have expertise worth sharing.

Based in New Zealand. Serving clients worldwide via video interviews and on-site intensives.

Cover of The Branches by David and Karie Thomson and Poppie Johnson, a high-country mountain landscape under the title

Read The Branches.

The Branches is a 256-page history of a remote high-country station on the upper Shotover River, published in April 2026 and written from archives and interviews with the families who lived there.

The case study shows how I researched, wrote and produced it, and the excerpt is the opening of the David Hazeel chapter.

Before you commission.

All guides

What clients say.

I didn’t ghostwrite these

Let’s talk about your book.

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