I write brilliant words for interesting people with something to say.

Poppie Johnson smiling, in running gear, sunglasses on her forehead, holding trekking poles, outdoors with mountains and sky in the background.

That’s when I decided to do what I love every day.

I realised I love writing and I can help a lot of people with that skill. Things that I find easy, others don’t. Bringing stories to life through books is a privilege that I wake up every morning looking forward to starting. From the first conversation to opening the final copy of your printed book, I’m with you every step of the way.

Poppie stands with tousled hair smiling at the camera while standing on a log in shallow water on a beach, with a vast ocean and cloudy sky in the background.

I’m a writer.

I’m a great writer. It’s taken me a while to be able to own that statement but I’m there. I’ve got a master's degree, I have my PhD in creative writing, I’ve written for a successful SaaS company and I’ve taught teenagers how to write for the better part of fifteen years. I know what authentic content is, and I’m blunt enough to tell you when you’re trying to be someone you’re not.

I don’t have a bunch of pictures showing me holding a pen or sitting in front of a computer. There’s no carefully curated image of Poppie the Writer. Just me, in the places that make me smile, where I source my inspiration for writing.

Education

PhD Creative Writing
University of Sydney 2020 - 2024

MSc Creative Writing
University of Edinburgh 2016 - 2019

BA English
University of Canterbury 2005 - 2008

Grad Dip Teaching (Sec)
NZGSE 2008 - 2009

I write for corporates, individuals, solopreneurs and small to medium-sized businesses run by cool humans. I write about causes, places, or areas of the industry that I’m passionate about. My speciality is ghostwriting. Mostly books but also medium to long-form content that can be repurposed and offers me the opportunity to build relationships with people over a period of time.

So what does that mean? Well, I’m primarily a ghostwriter but I’m also brilliant at LinkedIn blog posts (go on, read some of mine, I practice what I preach) and associated short socials, website copy that actually is interesting to read, short-form print articles, case studies, and profiles. I’m able to translate my knowledge as an educator to the online sphere and create pedagogically sound online courses.

Is this you?

  • A successful business owner or epic human looking to write a book.

  • A solopreneur or small business owner (heli-ski companies looking for contra deals and outdoor gear brand specialists please get in touch).

  • A not-for-profit trust looking to raise awareness for the environment, underprivileged youth, or sportspeople.

  • A coach or consultant in the professional services or education sector.

  • A business looking to define its identity and write or rewrite its website.

  • A coach or consultant with buckets of knowledge and the desire to share it more widely than face-to-face seminars.

Are you my
ideal client?

Get in touch