Why are your rates at that level?

Because you're not buying typing services. A proper book requires 30-40 hours of interviews, months of writing, research, and coordination. There is a real art to crafting a narrative that keeps moving forward. Think of it like hiring a documentary filmmaker to capture your story—except the final product sits on shelves forever.

Is that negotiable?

The scope is negotiable, not the hourly value. Shorter books exist. Fewer interviews are possible. But cutting corners on your legacy is a terrible investment.

Payment terms?

A 20% deposit and monthly instalments over 12 months works for most clients. We can structure it differently if your CFO (personal or business) prefers.

Will it sound like ChatGPT wrote it?

Heavens, no. It'll sound like you after three coffees on your best day—sharp, clear, and entirely human. That's why we spend those first months talking. I'm capturing your rhythms, your word choice, what parts of the story are important. There’s the spoken, not the unspoken, as well as the digging under the surface. That’s not something you can achieve by applying templates.

What if we disagree on something?

It's your book. I'll argue for what serves the reader, but you make final calls. My job is making your vision work, not replacing it with mine.

Can I change my mind halfway through?

Within reason. Switching from a business book to a thriller isn't happening. But discovering the story you’re actually passionate about is focussed on leadership, not logistics? That's just good development.

I'm in New York/London/Singapore.
Does that matter?

Your timezone becomes our schedule. I've written books for people I've never met in person—though I prefer at least one face-to-face intensive if possible. In many cases, the time diff

How do remote interviews feel?

Like having coffee with someone genuinely fascinated by your work. Except I'm taking notes and you're in your office at a convenient time.

What about confidential information?

NDAs are standard. I've worked with listed companies, government contracts, and ventures in stealth mode. Your secrets die with me. It’s actually one of the hard things in that I can’t always share material with people.

Will publishers want it?

A professionally ghostwritten manuscript gets attention. Whether traditional publishing serves your goals is another conversation. Sometimes self-publishing gives you more control and better economics.

Do you handle publishing?

I work with a network of trusted production specialists if you're going independent.

What about marketing?

I create the asset. Others help you leverage it. Though I will say—a book markets itself in ways nothing else can.

I'm not sure my story's worth a book.

Most aren't. But if you've built something significant, solved interesting problems, or learned expensive lessons, we should talk. The conversation costs nothing.

What if I start and realise it's not working?

Kill fees exist. If we're three months in and it's clearly wrong, we'll stop. You pay for work completed, we part professionally. This hasn’t happened to me yet. The reason why is in the first answer.

How do I know you're the right ghostwriter?

You don't, initially. Let's have a conversation. If I'm wrong for your project, I'll say so. This work's too intimate to fake compatibility.

What's the hardest part?

Choosing what to leave out. Every business leader has enough material for three books. Picking the one story that matters—that's the challenge.

What surprises people most?

How cathartic the interview process feels. You're reflecting on decades of work with someone trained to listen. Several clients have said it's better than therapy. (Cheaper, too.)

Do you enjoy this?

Immensely. I get paid to learn how fascinating businesses work, capture important stories, and create books that outlive us all. Best job I've ever invented for myself.

Still curious? Get in touch. I answer emails like I write books—clearly and without wasting time.*